DIRECT MAIL > Direct Mail Benefits

Services & Fulfillment     |     Cost Benefit Analysis     |     Direct Mail Guidelines     |     Direct Mail Benefits

According to Dun and Bradstreet, a successful direct mail piece depends on the following formula:

1. 30% of success depends on mailing lists. PPS can provide you with business and residential lists encompassing virtually any demographic or geographic guideline.
2. 30% of success depends on your offer. Make an offer they can't refuse. Offer:
   • Free information
   • Free Trials
   • Free Gifts
   • Discounts, refunds and rebates
     
3. 20% of success depends on package cost. We will help you calculate how to get the biggest bang for your buck.
   
4. 20% of success depends on creative execution. Make your offer clear, repeat it often and make it personal.

BENEFITS OF DIRECT MAIL

Mail gets your message into waiting hands.

• 98% of consumers bring in their mail the day it’s delivered.

Mail takes you to the person in charge.

• 90% determine which mail is kept for review.

Mail boasts a loyal readership.

• Consumers spend an average of 30 minutes reading their mail on any given occasion.

Mail creates a moment you won’t want to miss.

• Mail is welcomed into people’s homes and plays a unique and personal role in their daily lives. Few other media channels offer such dynamic potential.
  

You reach prospects that WANT to hear from you

• Half of all households say they actually enjoy receiving Direct Mail.
• 67% of consumers consider mail more personal than the Internet.

Mail gets unique access to business professionals.